A campaign to lure tourists to the island is set to feature in TV adverts starting next week.

The short film, called ’The Isle of Man – The Extraordinary Story’ will be shown on ITV’s Granada and Border regions as well Channel 4’s on-demand online service.

The advert is narrated by Lord of the Rings and Indiana Jones star John Rhys-Davies.

The adverts will be shown in 22 slots of 30 seconds each with the full 90-second advert featuring prominently during Tuesday, May 29’s live episode of Britain’s Got Talent.

Onchan MHK Rob Callister, Department for Enterprise member for tourism and motorsport, said: ’We have been really encouraged by the feedback to the campaign.

’The TV advertising should provide an additional significant boost by broadcasting the wonderful short film into millions of homes in the north west and helping potential visitors decide that the Isle of Man is the ideal destination for their holiday or short break.’

The adverts come after the island featured recently in an article in the Daily Star which said: ’Its abundance of historic sites, charming villages and scenic attractions make a visit compelling.’


Mr Callister confirmed the island had plans to bring more UK publications to the island.

Ranald Caldwell, chairman of Visit Isle of Man said: ’The new campaign delivers on the key actions laid out in Visit Isle of Man’s current strategy, the destination management plan, and the Programme for Government, which proposes strengthening the links between tourism, culture and heritage.’

Mr Caldwell added that the 90,000 visits to the www.visit-isleofman.com website in April represented a 53% rise on the previous year. There was also a 357% increase in Facebook referrals, a 145% increase in Twitter referrals and 171% increase in Instagram referrals.

Figures released in March showed that the number of visitors to the island last year fell sharply.

The passenger survey showed that total visitors dropped 8.9% in 2017 from 292,328 to 266,850 – the lowest figure in a quarter of a century.

You can watch the advert here.